The release of the BlackBerry ? platform social Messenger (BBM ?) opens a world of possibilities for application developers. While some are obvious, such as allowing users to chat with each other, others may be a little more subtle. This post is the first in a series that discusses how to easily add social features to your application using the BBM social platform. And there's no better time to update your app! The BlackBerry Developer Challenge 2011 is on, and nominations for the most engaging social applications using the BBM ? social platform will open this summer.
One of the biggest advantages of BBM social platform allows application developers to access the huge social graph of their users. Friends often place a greater level of confidence in each other's suggestions with respect to advertising and anonymous reviews. With the social platform, harnessing this FUEL capacity to help expand your reach and increase your user base is so simple that it intends to demonstrate here.
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